MVP Stats in AR
Beyond the Rift
Overview
This project explores the integration of augmented reality into the home viewing experience for esports, using the League of Legends Worlds event as a case study. Focused on introducing AR to a broader home-market audience, the experience enhances post-match segments by spotlighting MVPs with real-time stats, player builds, and personal signatures—bringing fans closer to the action in a new, interactive way.
Services
Branding, AR
Software
Adobe Photoshop, Adobe Illustrator,
Adobe Aero, Blender
Problem
During the League of Legends Worlds event, spectators have no easy way to access detailed stats on the match MVP. This lack of supplementary info limits engagement, missing an opportunity to enhance the viewer experience.
Solution
This AR experience, built with Adobe Aero, provides an interactive way for spectators to view detailed MVP stats during the post-match interview. By seamlessly integrating real-time data, it enhances engagement and offers fans a deeper understanding of standout performances.
Mission Statement:
To bridge the gap between gameplay and fandom by delivering a dynamic AR layer that celebrates MVPs in real time—transforming post-match moments into interactive experiences that inform, excite, and connect viewers to the heart of competitive play.
League Worlds logo by Tendril
Worlds
League of Legends Worlds is the premier global championship where top teams from around the world face off in the most high-stakes matches of the season. As the pinnacle of competitive League play, Worlds draws millions of viewers and serves as a global celebration of skill, strategy, and esports culture.
Adobe Aero
Adobe Aero was the ideal tool for this project because it’s free, intuitive, and accessible—making it easy for fans to jump into the AR experience without needing to download extra software. Its ease of use aligns with the project’s goal: bringing interactive content to a broad audience with as little friction as possible.
3D Modeling & Scene Setup
To ground the AR experience in the world of League of Legends, the 3D environment centers around the Baron Pit—one of the game’s most iconic objectives and the closest major landmark to the top lane, where Zeus (the MVP) plays. For added context and immersion, the scene also features Aatrox, the champion Zeus used in the final, game-winning match. This setup ties the visual storytelling directly to the gameplay moment being celebrated. 3D Aatrox model provided by SirDJCat.
Finalized Banner
The finalized layout is a clean, on-screen banner designed for broadcast during the post-match segment. It features a profile shot of the MVP player, the Worlds 2024 logo and slogan, the team logo, and a clearly marked QR code encouraging viewers to scan and access the AR experience. The design prioritizes clarity and quick recognition, making it easy to engage with in real time while watching the event.
Social Media Banner
This promotional asset was created specifically for use on platforms like Instagram, Twitter/X, and Facebook, designed to build anticipation around the MVP AR experience. It follows the official Worlds 2024 brand guidelines, using approved colors, typography, and visual motifs to maintain consistency across Riot’s promotional content. The layout is optimized for digital feeds, ensuring strong visual impact and shareability while contributing to the overall event campaign.
Proof of Concept
This video serves as a proof of concept, demonstrating how the AR experience could be used during a typical League of Legends Worlds watch party. Set in a casual home environment with friends, food, and the excitement of a post-match pop-off, the video illustrates how viewers can scan the on-screen QR code to access the AR feature. It emphasizes the accessibility and ease of use, highlighting how the experience naturally fits into the energy of live event viewing.
Takeaways & Future Potential
This concept marks an early step in exploring how augmented reality can enhance esports viewing through immersive, fan-focused design. As AR continues to grow as a medium, especially for general audiences, there’s a unique opportunity to shape how it’s used in live entertainment. While current limitations exist, this project lays the groundwork for future iterations that could incorporate deeper interactivity, motion, and real-time integration. The goal is to keep building on this foundation—pushing AR forward as a more intuitive and impactful part of the viewing experience.